The Kickback with Keri: From Food Blog to Retail Shelves: How This Mother-Daughter Duo Built a Thriving Cookie Empire

The Kickback with Keri: From Food Blog to Retail Shelves: How This Mother-Daughter Duo Built a Thriving Cookie Empire

Posted by Bell’s Reines on

Premiered Feb 18, 2025 The Kickback With Keri

 

In this episode, I sit down with the inspiring mother-daughter duo Teneisha Thompson and Angel Thompson Cephas, the founders of Bell’s Reines, a gourmet cookie company that’s making waves in the industry. From starting as a food blog to building a thriving brand, they share their journey of entrepreneurship, working together as family, and how their cookies landed in major retailers, museums, and airports. 

Full video: https://www.youtube.com/watch?v=Y6vT6jEUAo8&feature=youtu.be

00:00 Intro

01:10 Bell's Reines Origin Story

05:30 Challenges of Running a Family Business

09:50 Finding The Right Packaging Partner

13:20 Tips for Finding the Right Branding Partner

17:18 Finalizing the Brand Name

18:18 Online and Farmer's Markets

25:20 Challenges and Marketing Efforts

24:00 The Power of Showing Up and Networking

28:20 The ONE Opportunity That Changed the Business

34:25 Lessons Learned From Each Other

40:40 Becoming a Certified Women-Owned Business

46:00 Defining Success and Future Goals

51:56 Bell's Reines Cookie Options

54:45 Advice For Food Entrepreneurs

58:16 Rapid Fire Questions

1:02:00 Where to Find Bell's Reines

 

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